Enforcement begins August 2, 2026

EU AI Act Article 50
Compliance

Mandatory AI content labeling and deepfake disclosure is coming. Non-compliance penalties reach €35M or 7% of global revenue. Get your organization ready.

Article 50 Overview

What the regulation requires

Requirement 1

AI Content Labeling

Providers of AI systems generating synthetic content must ensure outputs are marked in a machine-readable format and detectable as artificially generated.

Requirement 2

Deepfake Disclosure

Deployers of AI systems generating deepfake content must disclose that the content has been artificially generated or manipulated. No exceptions for lawful content.

Penalties

Up to €35M or 7% Revenue

The regulation transforms deepfake detection from a trust concern into a legal requirement with severe financial penalties for non-compliance.

How ItsReal.media helps

Compliance-ready detection infrastructure

Detection

Identify synthetic content automatically

Our multi-layer forensic engine detects AI-generated images, deepfakes, and manipulated media with 98% accuracy. SPRIND-validated across 12 competing systems.

Audit Trail

Document every decision

Every scan generates a timestamped, signal-level report. Export audit logs for regulatory review. Tamper-proof records of all content verification decisions.

Integration

Fits your existing workflow

REST API, Docker deployment, or on-premise installation. Plug into CMS, DAM, or content moderation pipelines. No workflow disruption.

Compliance checklist

  • Automated detection of AI-generated and manipulated images
  • C2PA provenance chain verification
  • Timestamped audit logs for every scan
  • Exportable compliance reports
  • GDPR-compliant data processing within the EU
  • On-premise deployment option for sensitive data
Timeline

Key dates you need to know

Completed

Feb 2025

EU AI Act entered into force. Prohibited AI practices became enforceable.

Coming soon

May-Jun 2026

Code of Practice on AI-generated content labeling finalized. Practical standards established.

Deadline

Aug 2, 2026

Article 50 transparency obligations become enforceable. Mandatory disclosure for all AI-generated content.

Get compliant before August 2026

Book a compliance review to assess your organization's readiness for EU AI Act Article 50.