Enforcement begins August 2, 2026

EU AI Act Article 50

Mandatory AI content labeling and deepfake disclosure is coming. Non-compliance penalties reach

Resumen del Artículo 50

What the regulation requires

Requisito 1

AI Content Labeling

Providers of AI systems generating synthetic content must ensure outputs are marked in a machine-readable format and detectable as artificially generated.

Requisito 2

Deepfake Disclosure

Deployers of AI systems generating deepfake content must disclose that the content has been artificially generated or manipulated. No exceptions for lawful content.

Sanciones

Up to €35M or 7% Revenue

The regulation transforms deepfake detection from a trust concern into a legal requirement with severe financial penalties for non-compliance.

Cómo ayuda ItsReal.media

Compliance-ready detection infrastructure

Detección

Identify synthetic content automatically

Our multi-layer forensic engine detects AI-generated images, deepfakes, and manipulated media with 98% accuracy. SPRIND-validated across 12 competing systems.

Audit Trail

Document every decision

Every scan generates a timestamped, signal-level report. Export audit logs for regulatory review. Tamper-proof records of all content verification decisions.

Integración

Fits your existing workflow

REST API, Docker deployment, or on-premise installation. Plug into CMS, DAM, or content moderation pipelines. No workflow disruption.

Compliance checklist

  • Automated detection of AI-generated and manipulated images
  • C2PA provenance chain verification
  • Timestamped audit logs for every scan
  • Exportable compliance reports
  • GDPR-compliant data processing within the EU
  • On-premise deployment option for sensitive data
Cronograma

Key dates you need to know

Completado

Feb 2025

EU AI Act entered into force. Prohibited AI practices became enforceable.

Próximamente

May-Jun 2026

Code of Practice on AI-generated content labeling finalized. Practical standards established.

Fecha límite

Aug 2, 2026

Article 50 transparency obligations become enforceable. Mandatory disclosure for all AI-generated content.

Get compliant before August 2026

Solicite una revisión de compliance para evaluar la preparación de su organización para el Artículo 50 de la Ley de IA de la UE.